JUYE Technology, a TPE thermoplastic elastomer manufacturer with 19 years of experience — provides you with comprehensive R&D and production solutions for TPE, TPR, TPV, TPV-SiR, TPU, and TPEE materials.
Since 2008, we have expanded into a broad range of industry application markets, providing rich solutions for various industries, with numerous application cases for your reference.
The processing and production technology of TPE materials is relatively complex, requiring strict control of the process parameters and operating conditions at each stage.
Juye Technology has gone through nearly 20 years of steady development and has established a comprehensive and thoughtful service support system.
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JUYE Technology's sustainable development aims to carry out low-carbon production under the premise of protecting the Earth's green environment, participate in global economic cooperation and innovation practices, establish harmonious and symbiotic relationships with partners, contribute to the country, promote the development of the enterprise, and seek welfare for employees.
Dongguan JUYE Plastic Technology Co., Ltd. is a TPE thermoplastic elastomer company integrating research and development, production, and sales.


The application of TPE/TPR soft rubber materials in the toy industry is becoming increasingly common. In this traditional field of soft materials, TPE/TPR materials are gaining more consumer favor and trust due to their superior environmental safety and non-toxic properties.
Every industry has its corresponding standards, and the toy industry is no exception, with its own specialized industry standards. Moreover, different toy products have varying requirements for the physical and processing properties of TPR soft rubber materials.
1. Excellent Color Matching Performance.
Soft rubber toy products often come in bright and diverse colors, placing high demands on the color matching performance of TPE/TPR materials. A qualified TPE/TPR grade should have good pigment dispersion and facilitate effective coloring, achieving vibrant and uniform color effects.
2. Good Spray Painting, Coating, and Screen Printing Performance
Most toy products require spray painting, coating, or screen printing. To achieve excellent spray painting and screen printing results (where the paint does not peel off), the compatibility between TPE/TPR materials and inks or paints is crucial. Suitable paints or inks should be selected based on the characteristics of TPE/TPR.
3. Crack Resistance of Soft Toys
For very soft toys, it is important to choose appropriate TPE/TPR materials to prevent cracking after processing. Additionally, optimizing the molding process can reduce stress-induced cracking.
4. Environmental Performance
Although most TPE/TPR materials meet environmental standards such as ROHS and EN71-3, testing standards for toy products vary across countries or regions. Some require the absence of PAHs (polycyclic aromatic hydrocarbons) or NP (nonylphenol), while others require compliance with REACH SVHC (Substances of Very High Concern) regulations. Therefore, environmental requirements must be fully considered when formulating TPR materials.
Some toy products require high tensile and tear resistance, while others demand good rebound elasticity. In summary, the most suitable TPE/TPR materials should be provided based on the specific requirements of customers.
Regarding material hardness, TPE/TPR offers a range of 0-100A hardness for selection.
In terms of TPR processing, injection molding and extrusion remain the primary methods, while special TPE/TPR materials can be blow-molded.
The above information is provided by Dongguan Juye Plastic Technology Co., Ltd., a professional manufacturer specializing in the research, development, and production of thermoplastic TPE, TPR, and TPV materials, covering the physical properties and molding processes of TPE/TPR soft rubber for toys.
Professional technical engineer team-possible fastest response and support to client' application demand.

