JUYE Technology, a TPE thermoplastic elastomer manufacturer with 19 years of experience — provides you with comprehensive R&D and production solutions for TPE, TPR, TPV, TPV-SiR, TPU, and TPEE materials.
Since 2008, we have expanded into a broad range of industry application markets, providing rich solutions for various industries, with numerous application cases for your reference.
The processing and production technology of TPE materials is relatively complex, requiring strict control of the process parameters and operating conditions at each stage.
Juye Technology has gone through nearly 20 years of steady development and has established a comprehensive and thoughtful service support system.
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Dongguan JUYE Plastic Technology Co., Ltd. is a TPE thermoplastic elastomer company integrating research and development, production, and sales.
From six aspects—soft rubber placement, substrate, thickness, texture, fixing structure, and manufacturing tolerances—this introduces key points for designing TPE soft-touch components for home appliances and pre-production prototyping verification.

1. Application Background and Pain Points
Home appliances are moving from "functional" to "easy to use and pleasant to touch." For a rice cooker, food processor, or coffee machine, the feel of the handle and the feedback of the buttons during the user's first interaction often directly determine purchase decisions and brand impression. In the field of TPE home appliance applications, traditional soft-touch materials each have shortcomings: silicone is costly and prone to oil absorption and dust attraction; TPU is relatively hard and feels rough; ordinary PVC contains halogens and phthalates, making it difficult to pass European and American environmental准入; vulcanized rubber is non-recyclable and has a strong odor. For scenarios like kitchens and bathrooms, where there is frequent contact with food, grease, and cleaning agents, materials must not only "feel comfortable" but also be "food-grade, oil-resistant, easy to clean, and recyclable"—this is precisely the opportunity window for modified TPE / TPV to enter the home appliance sector.
Figure 1: Overview of TPE applications in household appliances (blender handle / rice cooker button / coffee machine seal)
2. Material Solution Comparison: TPE / Silicone / TPU / PVC
Selecting soft-touch materials for home appliances is essentially a balance among "feel, food-grade safety, oil resistance, processing, and recyclability." The table below provides a horizontal comparison of the four common materials based on the dimensions most relevant to home appliances:
Comparison Dimension | TPE (SEBS-based) | Silicone | TPU | PVC |
Tactile / Anti-slip | Soft, good slip resistance | Softest, prone to oil | Hard and astringent | Hard and slippery |
Food Grade / Eco-friendly | Meets FDA, halogen-free and phthalate-free | Inert but difficult to recycle | Partially halogenated | Halogen and phthalate-containing |
Oil-resistant / Easy to clean | Excellent (matte, no oil retention, dishwasher safe) | Good | Good | Poor (prone to yellowing) |
Two-color overmolding | PP/ABS/PA/PC Strong adhesion | Primer required, difficult to overmold | Difficult to overmold | Hard to encapsulate |
Cost / Recyclable | Easy to process, thermoplastic recyclable | Expensive, difficult to recycle | Middle | Cheap, hard to recycle |

Figure 2: Performance comparison of TPE / Silicone / TPU / PVC materials (touch · food-grade · oil resistance · overmolding · recyclability)
3. Recommended Hardness Grades and Key Parameters
Juye has launched a SEBS-based TPE/TPV modified series for household appliances, which can be flexibly customized according to component functions, without fixed grade numbers, organized by application dimension:
·Hardness (Shore A): Ultra-soft 0–30A (seals, soft-touch buttons), medium-soft 40–60A (handle overmolding), medium-hard 70–80A (feet, knobs), high-hardness 90A+ (structural parts), freely adjustable.
·Food-grade compliance: Supports FDA, 177.2600,177.1810 Food contact declaration, suitable for seals and contact parts of coffee machines, rice cookers, etc.
·Overmolding substrate: Strong adhesion to PP, ABS, PC/ABS, PA; two-shot injection molding with no delamination.
·Temperature and weather resistance: Resistant to steam cleaning, common cleaners, low VOC and low odor, suitable for high-frequency kitchen and bathroom environments.
·Color and texture: Custom color matching supported, with matte / semi-transparent / food-grade transparent options available, balancing texture and safety.
Figure 3: TPE modified pellets and physical property characteristics (hardness range / food grade / color matching / oil resistance)
IV. Advantages of Juye TPE Solutions (each corresponds to a buyer pain point)
1.Soft-touch anti-slip, grip equals sales: TPE overmolding on food processor and vacuum cleaner handles keeps them comfortable for long use and non-slip when wet, instantly boosting the first-hand feel and making the product "love at first touch."
2.Food-grade and eco-friendly, directly meeting factory audit requirements: Seals for coffee machines and rice cookers can meet FDA, 177.2600, halogen-free and phthalate-free, easily passing procurement admission and factory audits for European and American brands.
3.Oil-resistant and easy to clean, longer lifespan: The matte surface does not retain oil and is dishwasher-safe, keeping kitchen appliances looking good without yellowing for a long time, significantly reducing after-sales complaints.
4.Two-color overmolding with strong adhesion, saving process steps: With PP/ABS/PC Integrated full coverage without delamination, eliminating glue dispensing / primer, improving both yield and production efficiency.
5.Low odor and low VOC, safer for home: No unpleasant smell even with frequent use in kitchens and bathrooms, meeting indoor air and health safety requirements.
5. Six Major Application Scenarios of TPE in Home Appliances
6. Buttons and Handles of Rice Cookers / Electric Pressure Cookers — TPE overmolded buttons are soft, resilient, and do not yellow; handles are slip-resistant and heat-resistant. Corresponding keyword: TPE two-shot overmolding.
7. Handles of Food Processors / Blenders — TPE soft-touch overmolding ensures a stable grip under high-speed vibration and prevents slipping when hands are wet; it is a typical application of "soft-touch handle materials for home appliances." Corresponding keyword: soft-touch handle materials for home appliances.
8. Coffee machine seals and soft-touch buttons — food-grade TPE resistant to steam and heat, with strong overmolding on PP, ensuring no leaks or hardening during long-term brewing. Corresponding keyword: food-grade TPE sealing ring.
9. Washing machine door gaskets / refrigerator sealing strips (TPV) — TPV offers aging resistance, resistance to cleaning agents, and good rebound, replacing vulcanized rubber and being recyclable; this is the main field for "TPV home appliance sealing strips." Corresponding keyword: TPV home appliance sealing strips.
10. Vacuum cleaner / robot vacuum handle and bumper strip — TPE/TPV overmolded handle for comfort, bumper strip for quiet and wear resistance, enhancing the cleaning experience.
11. Razor / beauty device handle — skin-friendly and non-slip, water and soap resistant, low odor, a comfort upgrade for personal care appliances.
Figure 4: TPE two-color overmolded appliance handle (hard substrate ABS/PC + soft TPE overmold layer, hardness difference visible)

Figure 5: Real person using a food processor with TPE soft-touch handle (anti-slip and comfortable · not slippery when wet)
VI. FAQ (Selection and Procurement Q&A)
Further Reading: (Add internal links to related articles on the site here, such as "Consumer Electronics TPE Applications" "Detailed Explanation of TPE Two-Color Overmolding Process" "TPE Sealing Solutions for Automotive Parts", etc.)
12.How to choose between TPE and silicone for home appliances?For food-grade sealing and long-term skin-contact medical-grade applications, choose silicone; for handles, buttons, and overmolding requiring low cost and easy processing, choose TPE. For most appliance housings/grips, TPE offers better cost-effectiveness.
13.What food-grade certifications can be provided?Can issue FDA 177.2600,177.1810 compliance statements, support halogen-free and phthalate-free, meeting EU and US kitchen appliance access requirements.
14.Will TPE overmolded on PP/ABS delaminate?Choosing the right adhesive-modified grade and controlling the injection molding process (temperature, venting) ensures strong bonding without delamination; Juye provides process parameter support.
15.What are the MOQ and lead time?Support from small samples to mass production, modified material delivery time is controllable, subject to confirmation by grade and order quantity, samples welcome.
VII. CTA (Contact and Cooperation)
Dongguan Juye Plastic Technology Co., Ltd. focuses on TPE/TPR/TPV/TPU/TPEE/TPV-SiR Modified materials, own factory, controllable delivery time, complete certificates (RoHS / REACH / Halogen-free and phthalate-free / Food-grade compliance available).
Whether you need TPE home appliance applications such as rice cooker buttons, food processor handles, coffee machine seals, or TPV solutions like washing machine door gaskets and refrigerator sealing strips, we can provide trial grades and process support.
👉 Contact Juye immediately: get free samples and customized material solutions
Manager Zhang
Dongguan Juye Plastic Technology Co., Ltd.
Tel: +86 13827205072 (same as WhatsApp)
Email: juyetpe@juyetpe.com
Official website: www.juyetpe.com
Address: No. 2, Fourth Street, Shujiu Second Industrial Zone, Changping Town, Dongguan City, Guangdong Province, China
Professional technical engineer team-possible fastest response and support to client' application demand.
